Vol. 18 No. 2 (2023): Market Forces Research Journal Volume 18 Issue 2

Articles

• Antecedents to Change and Moderating Role of Organizational Culture

  Afsheen Naseem, Muhammad Arif, Hina Mubeen, Ummi Naiemah Saraih

  01-24

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• Impact of Servant Leadership on Job Performance with Mediating Role of Trust and Moderating Role of Power Distance: A Case of Hospitals in Pakistan

  Kaenat Malik1, jaweriya_qabool, Faraz Ahmed Wajidi, Jahangeer Ahmed Soomro,

  25-50

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• Antecedents to Employee Engagement and Moderating Role of Climate for Innovation and Mediating Role of Employee Psychological Wellbeing

  Fizza Riaz, Ume Amen, Humera Asrar, Muhammad Khalique

  51-80

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• The Impact of Technological Advancement in Airports on Passenger's Convenience in Jinnah International Airport Karachi

  Duaa Shakeel, Eruj Wajidi, Yasir Tawfik

  81-108

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• Time is money: A Conditional Mediation Analysis of Ad Value Moderated by Time Spent on YouTube

  Saima Munawar, Fahim Syed Muhammad, Hassan Raza, Zulfiqar Syed Ali

  109-138

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• Impact of Social Media Opinion Leaders Influencers on Individual Consumption Decisions of Visually Conspicuous Products

  Sara Rashid, Usman Ali Warraich, Gulpari Peerjan, Faryal Salman

  139-162

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• Antecedents to Firm Performance and the Moderating Role of Environment Turbulence

  Zahid Kamal, Saleem Ahmed, Muhammad Ramzan

  163-190

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